Sports & Entertainment Properties
and Venues

This is the most challenging environment for selling sponsorship in many years. But there is good news: the “green” movement is taking hold. This is no “trend” it is a permanent change in how we do just about everything. Sponsorships have had to adapt over the years and must do so again. If you have been around long enough, you know that the “activation” revolution was a giant leap from straightforward identification and hospitality to a whole new world of engagement and measurement.

The revolutions caused by the internet and wireless devices created entirely new channels of business that brought about numerous innovations; the changes created by environmental sustainability imperative will dwarf anything previously encountered. But there is an entirely new layer of requirements to do “green” business. Your business must be “aligned” with the values and practices of the green community. Early adopters will be rewarded with the opportunity to partner with the businesses in this channel. Not integrating sustainable values will likely be an automatic “disqualifier” for doing business with the industry.

The Big Bonus: Adoption and integration of sustainable practices and values, will not only position your property for doing business with an entirely new industry, but will provide properties with cost savings, gained through energy and operating efficiency.

Public Relations – Consumer Relations – Transparency. Consumers, communities, fans and other stakeholders want to know what you are doing to educate and incorporate sustainable practices. While the die hard fan may not jump off the bandwagon… yet; you can be sure that your business partners, supply chain, and sponsors will want to know your practices and accomplishments.

No Greenwashing. “Greenwashing” is essentially overstating or cloaking a not very green company or product in a green marketing program. Green efforts must be legitimate.